In this podcast series titled “Natural-born Communicators? Dispelling the Myths,” we delve into the art and science of communication with three remarkable leaders, each offering a unique lens on what it takes to lead on the global stage.

In this second episode, Jacqueline Poh, Managing Director of Singapore’s Economic Development Board, offers a unique perspective on communication as a public servant. Unlike corporate leaders, she must navigate the delicate balance of addressing the public on sensitive issues, often under intense scrutiny. How does she manage to stay ahead of the curve, even when things go wrong? Drawing from a cybersecurity incident, Jacqueline emphasizes the importance of being proactive and transparent—getting the message out before the public demands answers. She also shares her secret to simplifying complex messages with a “magic number” in mind. Curious about what that magic number is? Tune in to find out!