Podcast: Ho Kwon Ping on Communicating Persuasively
4 November 2024
In this podcast series titled “Natural-born Communicators? Dispelling the Myths,” we delve into the art and science of communication with three remarkable leaders, each offering a unique lens on what it takes to lead on the global stage.
In this first episode, Ho Kwon Ping, executive chairman of Banyan Tree Holdings, challenges the conventional understanding of communication. He redefines what it means to communicate persuasively. Is it about captivating large audiences with powerful speeches, or does effective communication require something more? Ho breaks down the art of communication across different contexts—whether addressing a crowd, writing, or engaging one-on-one. What is the single most crucial factor that ties all these forms together?. And why do Singaporeans have a unique edge in the global business world? Tune in to uncover the secrets behind persuasive communication and why understanding your audience might just be the ultimate key.